Brand positioning is always the foundation of a brand identity project. This was certainly the case when Australian Institute of Project Management (AIPM) teamed up with branding agency, Percept, to elevate the organisation to a whole new level.
Brand Positioning & Brand Identity
Australian Institute of Project Management (AIPM) is a leading project management institute. Seeing opportunity to connect with a wider demographic, AIPM approached branding agency, Percept, to develop a better brand positioning for their organisation and revolutionise their brand identity as a result.
The brand identity features a flexible formula with a striking colour palette. The combination of which, helps AIPM convey their brand positioning, encompassing excellence, history and diversity through a powerful persona that sees the brand identity advancing their organisation leaps and bounds from where they were, as well as beyond their competitors.