The Challenge 

Australian Institute of Project Management (AIPM) is a leading project management institute. Seeing opportunity to connect with a wider demographic, AIPM approached branding agency, Percept, to develop a better brand positioning for their organisation and revolutionise their brand identity as a result.

The Solution 

Percept created a holistic brand identity, amplifying people, colour and devices to bring the new brand positioning ‘Driving project profession’ to life.

The brand identity features a flexible formula with a striking colour palette. The combination of which, helps AIPM convey their brand positioning, encompassing excellence, history and diversity through a powerful persona that sees the brand identity advancing their organisation leaps and bounds from where they were, as well as beyond their competitors.