Percept Brand Design were engaged by Great Mates, a disability service provider based in Queensland, Australia. The aim was to design a brand identity that would encapsulate the personality of the organisation and disrupt their market sector.
Great Mates is a disability service provider based in Queensland, Australia.
A core part of what makes Great Mates great, is having a big heart for people and being able to make a big difference to their lives.
Being new to the sector, they wanted a brand identity that speaks to them personally and is expressive, in order to disrupt the market.
Having undergone the brand workshop, Percept gained different perspectives of the business and sector. Great Mates bring people from all different backgrounds and abilities together to embark on a shared journey.
In order to show that, Percept developed a bold and friendly brand identity that emphasised the notion of bringing things together.