Naming / Brand Identity

The naming and brand identity design for the new order of fitness in Sydney has arrived.

Case Study

Naming / Brand Identity Design / Copywriting / Retail Store Concept / POS Signage

The Challenge

To develop the brand naming and brand identity design for a new breed of nutrition retail store in Sydney. One that appeals to the new generation of fitness fanatics.

The Solution

For many, nutrition is more than bulking up or trimming down. It’s a way of life. Treat your body as a temple. We developed a name that captured this nutrition movement and Nutrition Templ was born.

We created a wordmark design that had a solid pillar-like presence. A contemporary take on the idea of the temple. Then we built the brand identity around it with a strong tone of voice as the foundation. A little cheeky in concept and copywriting, while still taking the business of fitness seriously.

In an effort to be memorable, fitness commandments created a quirky personality that can sometimes be lacking in the nutrition and supplements sector. The overall result was a strong, identifiable brand identity with a relatable and unique persona.



Naming & Brand Identity Design Sydney

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