Naming / Brand Identity
The naming and brand identity design for the new order of fitness in Sydney has arrived.
Naming / Brand Identity Design / Copywriting / Retail Store Concept / POS Signage
For many, nutrition is more than bulking up or trimming down. It’s a way of life. Treat your body as a temple. We developed a name that captured this nutrition movement and Nutrition Templ was born.
We created a wordmark design that had a solid pillar-like presence. A contemporary take on the idea of the temple. Then we built the brand identity around it with a strong tone of voice as the foundation. A little cheeky in concept and copywriting, while still taking the business of fitness seriously.
In an effort to be memorable, fitness commandments created a quirky personality that can sometimes be lacking in the nutrition and supplements sector. The overall result was a strong, identifiable brand identity with a relatable and unique persona.