Rebrand
Previously known as Kazzi & Associates, this firm of chartered accountants made the brave decision to rebrand their company. Embarking on an ambitious journey to improve their business, they partnered with rebrand specialist, Percept, to redefine their brand identity and brand positioning within the financial services industry in Australia.
The rebrand process kicked off with a discovery session, in the form of a brand workshop that enabled both teams explore the company’s evolving business goals and the commercial reasons driving the decision to rebrand.
The discovery session worked through assessment exercises which unearthed the need to pivot the brand identity in order to connect with a broader, younger audience while staying true to its core values of balance, integrity, and trust. By examining market trends, audience needs, and stakeholder expectations, rebrand expert, Percept, helped guide Kazzi & Associates to rebrand as Unlevered, articulating a refreshed vision that would resonate with both existing and future clients.
The discovery phase set the stage for a rebrand that would transform the company’s approach and commitment to empowering clients, representing their forward-thinking ethos in an evolving financial services landscape.
Strategic branding should always be built from the insights gained during the discovery phase. Strategic branding agency, Percept, worked in close collaboration with this professional services client to develop a brand strategy for the rebrand that would capture Unlevered’s vision for the future. With this goal in mind, the strategic branding foundations were set up to make the rebrand commercially successful because the brand identity that eventuated was well-considered and purposeful in achieving a more effective brand positioning that would improve the company’s performance.
The strategic branding that Percept created, focussed on achieving the desired outcomes of the brief. Therefore, this company rebrand centred on redefining how the financial services provider engages with their audience. Inviting collaboration, with an approachable, yet authoritative voice, ensuring that the brand identity would resonate with both experienced professionals in the industry and newcomers alike. The key to this, was integrating the company’s values of balance, transparency, and empowerment into the rebrand which defines their overall brand positioning. The brand identity was further strengthened by developing a visual language that clearly speaks for their forward-thinking style, while highlighting Unlevered’s commitment to making financial services understandable, accessible and intuitive.
The result of the strategic branding produced a brand identity that balances the need for credibility with the desire for a progressive, fresh and modern look.
Unlevered’s mission to provide financial solutions with integrity and innovation was brought to life in the rebrand through a combination of distinctive visual elements and a communication tone that resonates with both the established and emerging generations of clients. The brand strategy lays the platform for the brand identity to become an empowering industry leader in providing efficient, practical, and ethical financial services.
Brand Stance – We’re not just redefining finance — we’re building a seamless, balanced, and collaborative future for our clients.
Brand Vision – To inspire the next generation of financial services, balancing tradition with innovation.
Brand Mission – Empowering businesses and individuals by providing transparent, ethical, and accessible financial solutions that foster growth and stability.
Brand Values –
Balance: Fostering Financial Harmony
We believe in maintaining balance, guiding our clients to make informed, confident decisions that lead to long-term stability.
Collaboration: Building Together
We are committed to working together with our clients, partners, and stakeholders to achieve mutual success.
Innovation: Staying Ahead
We embrace change and strive to bring cutting-edge solutions to the financial industry, ensuring we meet the evolving needs of our clients.
Trust: Building Strong Foundations
Our clients’ trust is paramount. We prioritise transparency and integrity in all that we do.
Brand Story – In a rapidly changing world, Unlevered stands as a beacon of stability and innovation. We’ve reimagined financial services to empower businesses and individuals by providing transparent solutions that help them navigate the complexities of finance. Our commitment to balance, collaboration, and ethical practices ensures that we deliver not just results, but long-lasting relationships built on trust and integrity. With Unlevered, clients can confidently face the future, knowing they have a partner committed to their financial well-being.
Brand Proposition – A seamless, balanced approach to financial services that empowers clients to thrive.
Brand Tagline – Empowering Your Financial Future.
Percept designed a brand identity that is a refined representation of balance and collaboration, with a clean, modern aesthetic, evoking trust and professionalism. The brand identity features sleek, geometric lines to symbolise the structure and stability that Unlevered provides, while the fluidity of the brand identity suggests adaptability and innovation.
The rebrand has a refreshed colour palette that shifts from traditional financial tones that have become dated, to incorporate a more dynamic and youthful colour palette. This move reflects the brand’s intention to engage a broader, younger audience while retaining credibility and professionalism with their existing clients during the transition phase of their evolution.
Graphic design, communication design and digital design elements extend seamlessly from the logo into the wider brand identity. Additionally, styling cues feature throughout all assets, tying all collateral together, ensuring a consistent visual language that is impactful and relevant across all touch-points.
The photography style that Percept created, maintains a professional yet approachable feel, showcasing sleek, modern imagery that aligns with the rebrand, especially the values of empowerment and growth. Each visual element works together to reinforce the company rebrand, positioning the business as a progressive, trustworthy partner in the financial industry, ready to help a wider range of clients face the challenges of tomorrow.
