Percept is the creative agency in Sydney who were selected by Ambius for this brand activation marketing campaign.
After successful brand activation marketing campaign with both Rentokil and Pink, the Percept creative agency in Sydney, were introduced to Ambius. They are another division of Rentokil Initial and an industry leader in plant-scaping in the workplace.
To raise awareness and increase market share for the client, the Percept creative agency in Sydney, developed the ‘Biophilia’ concept for the marketing campaign and brand activation.
We created a brand activation to communicate how people have an intuitive need to connect with nature. At the same time creating a buzz about plants and their empowering benefits to both employees and management.
The goal for the marketing campaign was to change attitudes and perceptions about plants in the office.
The creative concept of ‘Biophilia – For The Greener Good’ is a spin on the phrase ‘for the greater good’. Reinforcing the idea that plants have a positive impact on working environments as well as individuals.
The graphic design execution communicates the theme in a bold and impactful way. The word is written in a custom grass font, making an immediate connection between the word and its positive affects.
The branding and colours were used heavily throughout the designs, as well as customised graphic design and photography.
The creative brand activation marketing campaign also introduces the character of Dr. B. Greener, Ambius’ green practitioner. He is there to educate customers in the benefits of plants in the workplace. At the same time, adding some fun to the brand activation.
The tone of voice for the marketing campaign is fun, educational and quirky. It helps the Ambius brand relate to their target demographic.
The brand activation and marketing campaign had a huge, positive response and Ambius has found that potential customers have taken well to the brand and the campaign in general.
The result was that in most cases, potential customers were engaged and have provided their details for an Ambius representative to contact them about introducing plants into their workplace.
This brand activation work led to another project where Ambius asked the Percept creative agency in Sydney to design an industry specific brochure which targets architects when they are at their design and planning stage of a project, to encourage their use of Ambuis products.