In need of corporate graphic design services in Sydney, Pink Hygiene chose creative agency Percept, to develop their B2B communication design.
Pink has a strong market presence, especially its recognisable colour. This was used as a starting point for the style in the corporate graphic design of the brand’s B2B communication design for a full suite of sales collateral.
The client’s need to create cohesion and consistency through both their external and internal brand was understood by Percept throughout the visual communication of their corporate sales material by applying best practice B2B communication design principles.
Starting with the colour, then introducing the approachable circle device, the new look and feel was created to be used across a very broad range of corporate graphic design executions in both digital and printed outputs.
Their well-established corporate image was enhanced by the addition of a secondary colour palette that enables a clearer hierarchy in the B2B communication design. It enhances legibility and keeps all sales collateral looking fresh.
These colours are introduced in the form of icons that provide a coding system for the B2B communication design across all marketing material. This icon language is especially useful for the staff who use the marketing collateral as a sales tool on a day to day basis.
Lifestyle imagery is introduced as a regular element in the corporate graphic design style of the B2B communication design to tell the brand’s solution based story. It also humanises the hygiene message. The imagery clearly demonstrates which channel each B2B communication design is aimed at and shows that Pink understands each audience’s individual needs.
According to the client, Percept’s corporate graphic design expertise as well as their understanding of B2B communication design in the corporate world, contributed to the marketing collateral’s success.