Marketing communications design that's the perfect fit for boutique building company, SM Precision Building.


The Challenge

SM Precision Building is a boutique building company that focuses on personalised, custom tailored builds. Since its creation as a family business over 10 years ago, the company has grown considerably and the time had arrived to improve their marketing material.

Percept were engaged to design their marketing communications, with the main tool being a company profile brochure that would convey their vision and provide a clear overview of their processes and capabilities. The company profile needed to be professional and engaging with an elevated positioning that would clearly establish SM Precision Building as one of the leading builders in the region.

The Solution

From design to materials, interior to exterior, each property is custom built to fit each individual client. Percept leveraged this point of difference using designer detail in their marketing communications such as refined typography, special spot colours and premium finishes and embossing.

Clean linework icons with a unique and modern style reinforce the level of innovation, providing customisation that supports the content. Careful selection of imagery ranging from exteriors through to materials emphasise the company’s precision and attention to detail.

Following the success of the company profile design and new brand direction, Percept continued with their marketing communications, producing a proposal package which includes a quotation template, case study template and a custom designed presentation folder.