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Brave Ideas
Bold Design
Client
Niche
Project

Branding

Design agency, Percept, crafted a narrative throughout the branding for Niche that not only captured attention, but also stirred emotions, compelling stakeholders, clients and partners to reengage and realign with their lifelong vision.

Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image A.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image C.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image D.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image M.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image F.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image R.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image I.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image J.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image K.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image L.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image P.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image N.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image O.
Design agency, Percept, developed strategic branding for Niche, compelling stakeholders, clients and partners to reengage and realign with their vision. Image Q.
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Case Study

Branding

Discovery

Niche collaborated with design agency, Percept, on an immersive exploration to unveil the intrinsic identity and purpose of Niche. Through a series of in-depth discovery sessions, branding specialist, Percept, meticulously examined Niche’s core values, beliefs, and aspirations. What emerged from this process was Niche’s profound commitment to sustainability, deeply embedded in their foundations and DNA.

As a design agency, Percept delves deep, it became evident that Niche’s ambition extended beyond the mere establishment of new branding; it aimed to carve out a distinct niche in the sustainability landscape. The dedication to sustainability wasn’t just a surface-level endeavour but a fundamental ethos guiding every aspect of Niche’s operations.

Strategic branding requires research that complements the discovery efforts, in this case shedding light on Niche’s approach to crafting bespoke solutions that seamlessly blended progress with environmental stewardship. Leveraging perceptual mapping techniques, Percept gained valuable insights into Niche’s unique position within the competitive landscape, identifying strategic branding opportunities that will bring differentiation and growth.

 

Strategic Branding

Utilising the expertise in market research and perceptual analysis, strategic branding specialist, Percept, conducted thorough investigations into the competitive landscape and consumer impressions regarding sustainability solutions.

These insights were instrumental in shaping the outcome of Percept’s strategic branding execution, to distinguish Niche from its competitors and position it as an industry trailblazer. Drawing inspiration from Niche’s guiding ethos of “To do things better,” design agency, Percept, embarked on the development of a captivating narrative that runs through all their branding. This narrative was meticulously crafted to resonate deeply with target audiences, transcending mere brand communications to evoke action and cultivate meaningful connections both internally and externally.

By articulating Niche’s mission, values, and unique value proposition in this strategic branding project, Percept crafted a narrative that not only captured attention but also stirred emotions, compelling stakeholders to engage and align with Niche’s vision. Percept is a design agency that’s known for going further, in this case, to establish a comprehensive branding ecosystem to ensure the consistent delivery of Niche’s brand message and to enhance recognition across all channels.

Positioning

Design agency, Percept, crafted the core brand house;

Brand Purpose — Empowering people to create a sustainable future.

Brand Story — “To do things better” was the philosophy behind the creation of Niche in 2009, and this founding principle still guides everything we do today. To solve the most complex problems, requires niche solutions. At Niche, we empower a diverse community of technical experts and trusted strategic advisors to solve complex environmental, social and sustainability challenges.

By designing niche solutions for our clients that balance the need for progress with our respect for heritage and reliance upon our environment, we create a sustainable future for people and nature.

Brand Proposition — We promise to create a legacy that enriches our society by positively shaping our landscape to deliver a more promising future for all Australians.

Brand Tagline — Excellence in your environment.

Brand CTA — Find your Niche.

 

Branding

The branding evolves from the ideation of Place & Heritage, with a sun drawing inspiration from our ecosystem at work. The colour palette embodies clarity, with off-white space serving as the core of the branding aesthetic, complemented by forest green and earthy orange as primary supporting colours. These warm and mature tones draw inspiration from nature and heritage, infusing the branding with depth and authenticity.

Design elements, including holding devices inspired by mapping and geospatial planning, reflect a modern sensibility that aligns seamlessly with the branding.

The photography, strives to capture the Australian landscape in its finest light, often from aerial perspectives. This approach lends strength to the visual storytelling, allowing it to showcase the beauty and diversity of our environment while highlighting connection to the great southern land.

INTERESTED?

Percept – Design Agency

Branding

02 9544 3200

info@percept.com.au

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