Selected from among top Sydney branding agencies, Percept helped J4RVIS develop a new brand identity to better connect with their audience and improve the performance of their business as a result. The project encompassed a brand workshop, brand positioning, brand strategy, brand identity and the design of printed and digital marketing communications including their website design.
J4RVIS is an industry-leading, system integrator specialising in Salesforce & Mulesoft solutions. They empower people from ambitious organisations to drive greater business value with scalable technology.
With a hands-on team growing from Australia onwards, they needed a slick, bold, brand identity that positioned them in a spot to hire great talent as well as be a leader within the tech industry.
From their short-listed branding agencies, Percept were chosen for this brand identity design project. Percept collaborated with J4RVIS to be able to understand and articulate their unique selling point through an in-depth and immersive, brand workshop.
As a result of the brand workshop, Percept broke down their branding and developed a more effective brand positioning to maximise appeal for the true target audience. From the foundations of the brand positioning, the brand strategy was planned out, providing a clear framework for the objectives of the brand identity. It was important that the brand’s offering could be articulated within different audiences – employees, future employees, clients and future clients.
Following the brand strategy, Percept designed a fresh new brand identity. Combining the ‘J’ and the number ‘4’ to reinforce their brand name J4RVIS. The icon played a lead part in the rollout phase, encapsulating the vibrant and progressive culture of the company, in combination with bold typography, moody photography and brave a colour system.
The end result of this comprehensive brand identity makes a bold statement, achieving real cut-through for J4RVIS. It has helped them to increase brand awareness and stand out among their competitors. An increased market-share has provided good return on investment, justifying their decision to partner with Percept from among the top Australian branding agencies they were considering.