The Challenge

Unilever is a multi-national company with many, many brands. They have worked with Australian creative agencies, namely Percept, for the past three decades on multiple branding design projects.

Hellmann’s is now the world’s number one mayonnaise brand, renowned globally amongst foodservice professionals as the brand that sets the standard in mayonnaise.

An opportunity arose to launch a quality branded mayonnaise for mid-tier cafes and restaurants, so Unilever Food Solutions again engaged Percept from among their Australian creative agencies, for this branding design project.

The Solution

Australian creative agencies, including Percept, created a new branding design for the product labels of the mayonnaise range that focusses on the Hellmann’s name and uses ‘Deli’ as the sub-brand. The reason for this direction was to leverage the great reputation that Hellmann’s has within the foodservice industry. The ‘Deli’ sub-brand helped to position these products according to their intended use.

The new branding design is basic, clear and simple, which is suited to product labels in the foodservice industry, where clarity of the communication design is of most importance.

Since launching the range, Unilever has seen the target audience embrace the new line of mayonnaise products.

If your company has a similar branding design challenge, Australian creative agency, Percept, can provide the solution.