Percept was selected from Australian creative agencies to work with Unilever on the branding design for their Hellmann’s mayonnaise foodservice product labels.
Branding Design of Product Labels by Australian Creative Agencies, Percept
Hellmann’s is now the world’s number one mayonnaise brand, renowned globally amongst foodservice professionals as the brand that sets the standard in mayonnaise.
An opportunity arose to launch a quality branded mayonnaise for mid-tier cafes and restaurants, so Unilever Food Solutions again engaged Percept from among their Australian creative agencies, for this branding design project.
Australian creative agencies, including Percept, created a new branding design for the product labels of the mayonnaise range that focusses on the Hellmann’s name and uses ‘Deli’ as the sub-brand. The reason for this direction was to leverage the great reputation that Hellmann’s has within the foodservice industry. The ‘Deli’ sub-brand helped to position these products according to their intended use.
Since launching the range, Unilever has seen the target audience embrace the new line of mayonnaise products.