Packaging and label design for Australian industrial product range by Percept Brand Design Agency.
Hi-Tec Oils sell a large range of lubricants for industrial use and motor vehicles. Their product packaging and label design was dated and unprofessional, so they approached brand design agency, Percept, to create new product packaging and label design of their entire range of oils.
Percept Brand Design Agency approached the project from the customer’s point of view and decided that product categorisation and product uses and features were a priority in terms of visual communication.
Percept Brand Design Agency were also aware that Hi-Tec’s products are of a high quality and their old product labels were a little amateurish and hence, did not give off the right message.
The end result of the new packaging and label design for the range rightfully positions these retail products alongside the big oil companies who are the major players in the market.
The fact that Hi-Tec is an Australian company was also an important part of the packaging and label design brief and is addressed in the icon system on the front of each product SKU.
The other iconography on the label design represents the different types of oil and their use which is very important information for the customer when selecting the correct product for their needs. The easier to understand that this information is, the more likely it is that they will buy the product.
Percept Brand Design Agency were also conscious to appropriately colour code the products according to their use and to design the whole range as a well branded set. This aids cross-selling for existing consumers to try another product in a different category as they already trust the Hi-Tec brand.
The rebranding has now been rolled-out for their entire product range and the results of the packaging and label design have been very positive, with Hi-Tec Oils reporting lubricated sales!
If you have a similar project, brand design agency, Percept, have the expertise you need.