Union Interocean hired Percept for a brand creation project. It was for a premium alcohol beverage and included beer label design and packaging for sale in the Middle East.
The brief was for brand creation, label design and packaging for a beer product in the Middle Eastern market, and more specifically Lebanon. The brand creation needed to represent a premium quality, established, international beer brand that told the story of Semiramis, the wife of Ninus, King of Assyria.
Brand creation specialists, Percept, took a deep dive into research based on the creative brief provided. Legend says that when Queen Semiramis died, she turned into a dove. Percept have used this as inspiration to create a strong and dynamic graphic to represent the dove.
Custom illustration, hand-crafted typography and icons feature across the brand creation project. Gold, silver, royal blue and red are also prevalent in the label design and packaging. In our research into the Middle Eastern target market, the colours used represent royalty and strength.
The brand creation project was rolled out across beer label design and packaging, in the form of neck, cap, six pack, cans, film wrap, tray, case carton and beer taps.
The newly created beer brand has been well received in the Middle East with growing popularly, especially in Lebanon.