SunWild chose Percept as their brand design and packaging agency. We were to come up with a brand design and packaging for their infant and adult milk formula. These products are Australian made for export to the Asian and Middle Eastern markets.
Brand design and packaging agency, Percept, were engaged by SunWild to design multiple ranges of milk formula under the brand Naturewis, to be exported to the Asian and Middle Eastern regions.
Percept brand design and packaging agency are experienced in this type of project for export to Asian markets.
Naturewis is targeted at adults, so the style is serious, premium and sophisticated, it has a strong link to typical dairy product packaging in its look and feel, and the messaging is positive with the use of healthy, happy people.
Colour indicators are used to differentiate between SKUs and a large milk splash helps customers easily identify with the end result of the product’s contents. Consumers are attracted by engaging imagery of farmland, which indicates a visual promise as to the quality of the product.