Packaging agency, Percept Brand Design, created this wine label design for modern Australian winemaker, Zilzie Australia. Zilzie was launching a range of seven wines under the brand name The Orange Tree.

Influenced by an illustration they had seen and loved, the client came up with the brand naming and approached packaging agency, Percept, for Australian wine label design to be inspired by their reference for the new range.

As you can see above, the result is a non-traditional wine label design set with a fun, colourful and illustrative feel. This suits the affordable price-point that the wine brand is positioned at.

Each varietal in this set of wine label design, has a quirky nickname. This gave the packaging agency, Percept, the chance add further character to the individual bottles within this playful range with variations on each illustration to suit its unique nickname.

This clever idea by the Percept packaging agency encourages cross-selling opportunities with the customer who may even want to collect (and drink) the whole set.

The wine itself is very good, but we were conscious not to create a wine label design that incorrectly positioned the brand above its price-point as it retails at the lower end of the scale. We didn’t want to scare people off with branding that was too premium.

The result of this wine label design project is branding that is bright, fun, and tongue-in-cheek. A new wine label design that will emotionally connect with social wine drinkers.

You can find this modern Australian wine label design in Liquorstax outlets throughout Australia.

If you are interested in wine label design by an Australian packaging agency, Percept would like to hear about your project.