Australian wine label design by Percept. The Orange Tree wine label required a modern design with a hint of character.

Case Study

Australian creative agency, Percept Brand Design, created this wine label design.

Modern winemaker, Zilzie Australia was launching a range of seven wines for the brand name The Orange Tree.

Influenced by an illustration they had seen and loved, the client came up with the brand name and approached us to design a range of wine labels inspired by their reference.

As you can see above, the results are non-traditional wine labels with a fun, colourful and illustrative feel.

Each varietal in the set has a nickname which gave us the chance add further character to the individual bottles within this cheeky range with variations on each illustration to suit the nickname.

This encourages cross selling opportunities with the customer who may even want to collect (and drink) the whole set.

The wine itself is very good, but we were conscious not to create a design that incorrectly positioned it above its pricepoint as it retails at the lower end of the scale. We didn’t want to scare people off with a look that was too premium.

The result is a bright, fun, tounge-in-cheek brand that will emotionally connect with social wine drinkers.

You can find this modern Australian wine label design in Liquorstax outlets throughout Australia.

If you are interested in Australian wine label design, Percept would like to hear about your project.