Branding & Packaging Design
Australian medical product branding and packaging design by Percept creative agencies in Sydney, for Osmo Patch.
Medical Product Branding & Packaging Design by Percept Creative Agencies
Retailing in chemists, the Osmo Patch is a 100% natural medical product by Australian company MediWise. Creative agencies in Sydney were assessed and Percept were selected for the branding and packaging design of this medical product by Australian company MediWise.
The brief to the creative agencies for this project was to create medical product branding and packaging design that had strong shelf shout whilst visually explaining what the product was. At the same time, the packaging design was to appear as a safe and reliable choice for the customer and the branding needed to evoke a feeling of trust.
Percept’s creative strategy was to use visual triggers familiar within the medical product world. We also chose to conform to some of the standard visual language common in this area to satisfy the criteria.
The end result is strong medical product branding and packaging design with great shelf presence. It really feels at home amongst the other medical products retailing in Australian chemists.
The branding for the Osmo Patch is a clean typographic mark that alludes to the technology behind the product and how it actually works.
The benefits of the product are clearly communicated on the packaging design, helping it sell itself at point of sale. Consideration was given by Percept Creative Agencies to the hierarchy of this information and how it was laid out so that the customer could quickly and easily find the points that would help them make a purchasing decision.
The packaging design is laid out in landscape format on one side and portrait on the other. This way the retailer can decide how the product is displayed given their available shelf space.
As one of the integrated creative agencies in Sydney, Percept also handled the specialist pre-press that was required for this packaging design job. A great result was achieved with the colour and reproduction of this pack, especially considering the silver foil stock that was used.