Natural Alternative

Label Design / Packaging

Vitamin supplements label design and packaging for health food products in the Natural Alternative range, by Percept in Sydney.

Case Study

Label Design & Packaging

When asked to create the label and packaging design for these retail health food products which were vitamin supplements and oils, packaging design agency, Percept, approached each of the two ranges on its own merits. We developed a custom look and feel for each to work most effectively within its own product category.

Sold through a variety of health food stores across Australia the Natural Alternative brand has a diverse product offering from skincare to cleaning products, each range with a design feel of its own.

In this case, Percept was the packaging design agency involved in the label and packaging design for their gourmet cooking oils, supplement products and vitamin lines.

The label and packaging design for these premium Australian oils featured imagery of textiles, stitching and illustrations to give them a bespoke feel. Strategically positioning them as different from the mass produced products in the market.

With the range of vitamins and supplements, we again made a conscious decision to not look like everyone else in that product category.

Drawing on reference from old fashioned chemists, the label design and packaging features an apothecary feel to provide reassurance that these formulations are prepared by expert medical professionals.

Since hitting the stores, it has been reported that these products are selling well as a result of the new packaging design.

If you need help from a packaging design agency with a similar project, contact Percept today, we’d love the opportunity to discuss your project.