Sydney digital agency Percept, designed this creative advertising campaign for both print and online media.

Case Study

Creating an online and print media advertising campaign to spark interest within the creative industry, was never going to be an easy task for Sydney based company Just Promotions.

Therefore they enlisted the help of the team at digital agency, Percept, to design a clever online ad campaign aimed their peers in Australian creative agencies.

With this creative advertising campaign, Just Promotions aimed to generate more sales in the creative, advertising, design and marketing industries by being engaging and accurately representing the services they offered.

The creative for this print and online campaign was to increase brand awareness among B&T readers, gain new business from large corporate clients, and achieve cut-through across both digital and press advertisements.

Digital creative agency, Percept, in Sydney, developed a clever, conceptual advertising campaign for print and online executions.

It plays on the strength of the recognisable character attributes, complemented by cleverly copywritten headlines.

Using bold colour blocking and just enough of each famous character’s features, a creative campaign of attention grabbing ads was developed.

Supporting taglines are punchy and clever and relate to both the featured character and the idea of making a brand impact through the use of Just Promotions’ licensed characters.

These ads combine to form a creative ad campaign which is clever, succinct and suitable for both print and digital executions.

If you are interested in a digital creative agency in Sydney for online advertising campaigns, contact Percept today.