Percept are the Facebook ad designers in Sydney selected by Sennheiser for their social media advertising campaigns.
Sennehiser chose digital agency Percept as their Facebook ad designers when they teamed up with the Laneway Festival and ran a competition. They were giving away ‘sold out’ tickets to each event around Australia.
This social media advertising promotion was aimed at increasing brand awareness and generating more ‘likes’ for their Facebook page.
As experienced Facebook ad designers, Percept were wary that the no more than 20% text rule needed to be adhered to and we also wanted to design attractive social media ads that the target market would be attracted to.
A blue-toned hipster filter was used across the image of festival goers, complimenting the Sennehsier company colour.
A simple and clear type treatment was used for the call to action, which was the carrot on the end of the stick.
St. Jerome’s Laneway Festival is a cutting edge music festival which has always been interested in promoting fresh acts and bringing them to unique settings to be appreciated by music lovers who are in the know.
The size and locations of the festivals as well as their sense of community, form a live music experience like no other.
This is a philosophy Sennehiser supports, so it made strategic sense to be associated with them on social media through these Facebook ads.