Client
Gridcog
Project

Rebrand

Rebrand specialist, Percept, was approached for a complete rebrand of energy software company, Gridcog, that would truly represent the business and the platform. The rebrand project involved brand positioning, brand identity and UX/UI for the new website design.

Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image B
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image C
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image D
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image F
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image E
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image G
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Branding. Done by the Brand Designers of Percept, image H
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image B
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image C
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image E
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image F
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image G
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image H
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image K
Rebrand for Australian tech company, featuring Brand Positioning, Brand Identity and Digital Branding. Created by the Brand Designers of Percept, image J
Case Study

Rebrand

The Challenge 

Gridcog is a powerful software that helps big energy users navigate the transition to a decentralised and decarbonised future. Rebranding specialist, Percept, was approached for a complete rebrand that would truly represent the business and the platform.

The challenge for Percept’ brand designers on this rebrand project was to create a clear tone of voice, brand identity systems and UX for a quite complex industry and formula.

The Solution 

For the rebrand, Percept developed a strong brand positioning for Gridcog with an approachable tone of voice — delivering confidence in your economic and environmental performance by connecting your world of energy. 

Percept created a striking and flexible brand identity on this rebrand project, with a unique set of moving world’s to visually represent the brand positioning. An inspiring colour palette builds a suite of fluid gradients whilst housing unique typography systems.

The new brand identity has seamlessly transitioned into the website design – showcasing the platform and culture as a true industry leader of the energy sector.