Email template design services by Percept, in Sydney for Virgin Australia.
Virgin Australia approached Sydney digital agency Percept, to design their email templates.
The client felt their existing email template design was dry, dated and quite often being ignored.
Working within technical parameters of Virgin Australia’s existing email system, Percept designed new templates that were clean, contemporary, on brand and most importantly, easily read so that their messaging was getting through.
Each template needed to be updated easily, edited and sent by the Virgin Australia team using their existing system.
Further to this, the design of each email template had very specific functionality requirements.
Practical design thinking paired with some clever coding resulted in a suite of functional, clean and vibrant email template designs that work effectively for their specific purpose and fit perfectly into the Virgin Australia brand.