The Challenge

Packaging designer, Percept, was hired by Skin Physics for this packaging design project.

Skin Physics provide natural cosmeceutical skincare solutions that combine innovation, science and nature. Dragon’s Blood is one range of many, specialising in a synergistic blend of effective skin rejuvenators for a smoother, plumper looking complexion.

Wanting to push the range into the premium segment of the market, packaging designer, Percept was engaged to refresh their cosmeceuticals packaging design to better connect with their audience.

The Solution

An assessment of the existing cosmeceuticals packaging design, identified room for improvement and consistency issues. Following this, professional packaging designer, Percept, redefined the overarching structure through careful selection of typography, stock, print finishes and aesthetic styles.

The new typeface is light, refined and contemporary, immediately elevating the perception of the brand. Clear hierarchy on pack ensures key information is easily identified on shelf, creating a sophisticated system that positions the brand in the premium spectrum.

The cosmeceuticals packaging design refresh was applied to multiple products and sizes including masks, outer boxes, jars and bottles.

As part of the project, a tradeshow exhibition stand was developed to introduce the new cosmeceuticals packaging design to customers and a style guide was also developed to ensure future application of the brand would maintain the new packaging design and architecture.

Looking for a packaging designer? Percept are here to help you.