Redefining the appearance of Skin Physics' skin rejuvenating product range, Dragon's Blood with new packaging design.
Skin Physics provide natural cosmeceutical skincare solutions that combine innovation, science and nature. Dragon’s Blood is one range of many, specialising in a synergistic blend of effective skin rejuvenators for a smoother, plumper looking complexion.
Wanting to push the range into the premium segment of the market, Percept were engaged to refresh the packaging design to better connect with their audience.
Following an assessment of the existing packaging design, which identified room for improvement and consistency issues, Percept redefined the overarching structure through careful selection of typography, stock, print finishes and aesthetic styles.
The new typeface is light, refined and contemporary, immediately elevating the perception of the brand. Clear hierarchy on pack ensures key information is easily identified on shelf, creating a sophisticated system that positions the brand in the premium spectrum.
The packaging design refresh was applied to multiple products and sizes including masks, outer boxes, jars and bottles.
As part of the project, a tradeshow exhibition stand was developed to introduce the new packaging design to customers and a style guide was also developed to ensure future application of the brand would maintain the new packaging architecture.