Sydney product packaging designers, Percept, created the branding and labels for this product range.

Case Study

Tommy Dog is a new brand of pet care products available to the Korean market. The range includes shampoo, conditioner, mouthwash, ear wash and tear stain remover.

The creative brief was to develop a new brand and packaging design that appeals to pet owners, 20-40yrs old, middle income earners in the Korean market.

The intention was to establish Tommy Dog as a premium product at an affordable price and to differentiate the brand from its competitors.

The packaging design was to align with the product’s major selling points which are natural ingredients, Australian origin and quality, whilst retaining a sense of fun.

The deliverables on this project were logo design, branding and packaging labels for the full product range.

Sydney design agency, Percept, wanted to create a brand with a boutique feel and a personality that is unique for the product category that would engage the target audience.

The concept is playful, fun and establishes a strong presence on shelf.

The logo design is unique and approachable with the Tommy Dog character as a hero element of the brand. Icons and illustrations on the back label continue the brand style and create interest on the back label.

So far, this unique and memorable brand design features products that have been well received in the Korean market, with sales that are higher than expected.