The Challenge

NorthPoint is an Australian consulting group driven by an ambition to be a world class organisation with a bold approach to solving complex problems for their clients.

They identified an opportunity to redefine and amplify their branding to better represent the core values of the business, their people and their position in the market and worked with brand designers, Percept, in order to achieve this goal.

The Solution

Brand designers, Percept, crafted a bold brand positioning statement that underpins the new brand identity – “Brave business strategies shaping big transformations”. This is captured in the compass-inspired brand identity, anchored in a shifting gradient backdrop that makes their new branding truly unique.

The new branding is bold and brave, just like the people behind Northpoint. Encapsulating the brand positioning and brand strategy, the new branding is a welcome disruptor in the sector and represents the forward thinking progression of the business.