Branding agency, Percept, was not responsible for the St.George Bank branding or their original corporate identity guidelines. We were however, brought in to help with brand management services covering the use of their brand identity in today’s environment by making the necessary updates to their corporate identity guidelines.

Working to a tight deadline, branding specialists, Percept, were very responsive to the requirements of the St.George Bank’s brand marketing team. We worked with them to achieve the necessary changes and updates required for improved brand management.

Creating a new corporate identity guidelines document which was up to date for use internally throughout the organisation’s operations to ensure effective brand management and consistent reproduction of their brand identity wherever used.

Percept is a branding expert that provides brand management services in Sydney and was selected by the St.George Bank brand marketing department for assistance with their brand management.

They wanted to partner with us to fine tune the intended look and feel of their brand identity and better control its use by other design providers.

Brand management improvements included updating instances of the brand identity to include the new tagline ‘do better’ that was now being used.

Also, the way imagery was used required photo manipulation and retouching to customise the look and feel of the St.George branding. Percept created documentation within their corporate identity guidelines that gave instruction regarding the brand management for this.

Branding agency, Percept’s, responsibilities on the brand management project also covered areas of their branding such as tightening up consistency throughout the corporate identity guidelines document itself.

We were also asked to make assessments from a brand management perspective, right through to the supply and delivery of comprehensive digital files in support. These were prepared in a variety of formats for seamless implementation by third-party users.