Brand Collateral Design
Sydney creative agency, Percept, perform a brand collateral design refresh for Digifort, a world–class IP surveillance software company.
Brand Collateral Design Refresh by Sydney Creative Agency, Percept
Sydney branding agency, Percept, was selected for Digifort’s brand refresh. The existing branding was dated and the brand refresh was to improve the design that was cluttered and complicated for customers to navigate.
For this brand refresh brief, Digifort asked Sydney branding agency, Percept, to bring all their brand collateral and associated marketing communications into a more streamlined package that would modernise their perceived image. The main purpose of the brand refresh to help connect with potential customers when marketing to new prospects.
To begin the transformation in this brand refresh project, Sydney branding agency, Percept, created an updated logo design to give a first impression that is simple, sophisticated and professional. This straight-forward change immediately cleaned up their image and brought the company up-to-speed with its target audience who appreciate clarity and confidence. The same approach was applied to Digifort’s brand collateral and marketing communications which also helped improve perceptions as part of the brand refresh.
Percept is a Sydney branding agency that provides its clients with good strategic advice. The major recommendation we made when reviewing their brand collateral as part of the brand refresh, was to reduce the amount of content on their main marketing communications and brochure design. This allows the reader to more easily navigate the information and quickly assess the criteria that they are seeking.
Using the three key points of Intelligent, Agile and Accessible, and with the Digifort brand triangle as a foundation, we create a dynamic multi-faceted graphic system. The brand refresh featured an update to the colour palette by adding subtle secondary colours, building on the foundations of the core brand colours and allowing flexibility in design execution without it becoming too messy.
The overall result of this brand refresh project is a modern, contemporary and energetic evolution which has clarified Digifort’s brand collateral and messaging for their marketing communications.