Ecoya create candles made from natural ingredients like soy and palm wax. Their existing brand packaging design wasn’t representing them in a professional way, which is why they asked Sydney design agency Percept to refresh their branding and packaging design.

They wanted packaging designers to improve their brand packaging design to communicate more strongly what their brand was all about. Packaging designers, Percept, kept the brand packaging design simple – back to basics, back to nature, and the end result is clean, striking and easily identifiable.

The brand packaging design brief for the Ecoya consumer home product range was that they had to look beautiful. The brand packaging and label design was to be something that the buyer used within their house, so packaging designers, Percept, needed to keep this in mind when creating a brand packaging design solution that would compliment their environment.

Packaging designers, Percept, knew each label design also needed to continue in the same feel as the overall brand packaging design refresh; clean, simple and natural, while still conveying a sense of indulgence and style.

Using tints of a single colour on an uncoated stock allowed us to communicate style and nature simultaneously whilst keeping to the client’s budget. Through colours and simple brand packaging design, the look quickly communicates to the consumer both the fragrance and the intended use for the product. The simplicity of the brand packaging design also helps the product fit in with a potential customer’s home decoration.

Sydney design agency, Percept, known for its expert packaging designers, were honoured to help this company refresh its branding and packaging design in their early days. It is good to see our work play a role in the growth of what is now a very well-know brand of natural candles, personal care products and homewares.