Garden Supreme is a brand from Riviana Foods with a wide and varied range of fruit and vegetable products. They selected Sydney packaging designers, Percept, for this frozen food packaging design project.

This range of fruit and vegetables are snap frozen to retain optimum freshness, so we wanted to create, literally cool, frozen food packaging design.

Packaging designers, Percept, developed the idea for the frozen food packaging design to visually capture the products in all their glory, but keep an icy feel for the background. This worked particularly well with the photography that we ended up using in the marketing collateral which was shot by a Danish photographer.

If you have a frozen food packaging design project or are interested in discussing any type of packaging design, check out the related work below or contact Percept – Branding Design for a chat.