The Challenge

Gobblers, a supplier of poultry products, engaged Sydney brand designers, Percept, for their rebranding. Percept’s brand designers were to create a new brand identity for each of its divisions; Gobblers Group, Food Ingredients, Cold Storage and Poultry as well as provide solutions for their packaging design, marketing communications and website design.

The challenge of this rebranding project, was to create a family of brands that have a strong visual bond and establish the Gobblers name as a large and trusted provider to varied industries.

The Solution

Brand designers, Percept, developed colour variants across each division, allowing differentiation while maintaining a strong bond with the parent and sub-brands. The detail in the G and B’s of the group logo is a unique touch which adds energy and personality.

Gobblers Poultry maintains strong visual ties to the rest of the suite while satisfying the more premium, retail consumer link. The rebranding has a more premium look and feel that is also applied across their packaging design, marketing communications and website design.

The Gobblers Poultry service section utilises branding of each area of service, incorporating imagery and features to create a modern and visually engaging experience.

The website design is modern and corporate, also using imagery to establish familiarity and connection to the services of Gobblers Group.

Gobblers were impressed with the outcome of the rebranding design project by the brand designers at Percept, noting that their new brand identity effectively communicated their food service and retail offerings. They report that it has had a positive influence on their business since, as it is now positioned more appropriately after rebranding.