Brand Identity & Logo Design

Fashion brand identity design and logo guidelines by Percept in Sydney, Australia.

Case Study

Fashion Brand Identity & Logo Guidelines

Sydney creative agency, Percept, designed the brand identity and logo guidelines for Liittaa, an Australian company in the fashion brand industry.

Any good fashion brand will require a brand identity that is timeless and can transition through trends from season to season. Sydney creative agency, Percept, began with a logotype design that reflected the personality of this fashion brand.

We then developed a colour palette that would be synonymous with the brand identity and created a pattern system derived from the bespoke type in the logotype.

The signature pattern is key to this fashion brand identity and creative agency, Percept, designed their stationery suite as well using the Liittaa signature as the major design feature.

Once the base for the look and feel of the fashion brand identity had been established, we developed basic logo guidelines for the new brand identity design which shows other designers and suppliers how the branding is intended to be used.

If you are interested in fashion brand identity design, Sydney creative agency, Percept, would love to discuss your project with you.


PERCEPT – Sydney Creative Agency

Fashion Brand Identity & Logo Guidelines

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