The Challenge

In need of packaging designers from a top design agency such as Percept for their label and packaging design job, Bioxyne is an ASX listed company, in the Australian life sciences, health and medical technologies sector.

They develop health products globally, and have scientifically and clinically tested probiotics, and can claim this over and above their competitors because of the clinical trials conducted on all of their products.

They use the tagline ‘bringing science to wellness’. This claim was not featured strongly enough by their previous packaging designers, and with the launch of a new product, they approached the packaging designers at top design agency, Percept, to create the label and packaging design to better position their full range of products in the market.

The Solution

Design agency, Percept, created a branding led packaging design with a focus on strong shelf shout and clarity of communication design. For their refrigerated products, hierarchy of on-pack label information, with the flexibility to apply to future products was important and Percept’s packaging designers went about this packaging design project with this in mind.

Initially selling online in Australia, design agency, Percept, looked at category conventions to give the brand a higher chance of getting into pharmacies, with expansion into the Chinese market to follow.

The new medical packaging design is professional, credible, and approachable. Most of all, the label and packaging design that Percept’s packaging designers created, helps to distinguish between these health products in the range and conveys a high volume of critical information clearer than the packaging design that the previous packaging designers had produced.

Percept is a top Australian design agency because of our expert packaging designers. If you have a brief to discuss, please don’t hesitate to contact us.