A lively branding and packaging design solution for a wellness and vitamin supplement brand launching into the Scandinavian market.

Case Study

The Challenge

Percept is a branding company that specialises in packaging design. This combination of expertise was key to our appointment for this branding and packaging design project.

Evige is bringing gluten-free, vegan, all-natural dietary supplement to the Scandinavian market with their new product, Vital Gummies.

In Australia these type of gummies are the go-to vitamins for a large portion of consumers but Norway and most of Scandinavia doesn’t have such an offer as yet. The objective was to create a fun, vibrant branding and packaging design for this supplement company. It is aimed primarily at adults and be be sold throughout the Scandinavian market.

The flagship range of products, Vital Gummies, consists of 8 kinds of vitamin gummies that target all sorts of health needs for men, women, and kids too.

As the brand was launching into an international market, it was important for branding company, Percept, to create a distinct tone of voice for their branding that would translate across cultures.

The Solution

Branding and packaging design is most effective when it is developed from origins of authenticity. The all-natural ingredients in Evige Vital Gummies are what gives this product its edge. This made the task easier for branding and packaging design experts, Percept.

To introduce their product to the Norwegian market, Evige worked with Percept and the solution developed organically. The outcome was branding with bounce and energy, plus a packaging design solution that embodied the personality of their offering.

With a bright, bold colour palette, a splash of food photography and a dash of illustration we created a branding and packaging design system that captures the verve and vigour Evige wants to bring to people’s lives in order for them to squeeze more out of every day. Are you ready for this jelly?

The Evige master branding literally bounces while the Vital Gummies logo design is inspired by the shape of the gummies themselves.

If you have a branding and packaging design project, Percept would love to hear from you. Contact us, we’re here to help with expert advice.

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PERCEPT – Branding

Packaging Design

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