Brand designers, Percept, were hired for the brand design refresh that reinvigorated the branding for Sydney company Beauty Technology.
Brand Design Refresh by Brand Designers, Percept
Brand designers, Percept, were selected for the brand design refresh and new brand look and feel for Beauty Technology who operate in Sydney and throughout the East Coast of Australia. The brand designers at Percept began this brand design project with strategic branding.
In need of a brand design refresh, Laser hair removal and skin rejuvenation specialists, Beauty Technology required brand designers that would help represent their company in a way which would best appeal to their target market. Percept are brand designers with expertise in the area of strategic branding, which is why they were chosen.
Aimed at beauty salon owners and their clients alike, the demographic for Beauty Technology is predominantly females between 18 and 40, so that was the audience the brand refresh needed to appeal to.
Stemming from the brand design, a muted and unique colour palette was created along with appropriate primary and secondary typeface selection for their brand communications.
As the chosen brand designers, Percept, also devised a custom made pattern system which is used effectively in branding all Beauty Technology marketing material which is greatly influenced by the shapes in the brand design itself.
Percept, the brand designers in Sydney, made sure clean, contemporary, photography and image selection was important to illustrate the benefits of this beauty industry service.
We sourced these images from stock photo libraries to keep our client’s costs to a minimum. We then adjusted their style slightly to fit with the brand refresh so the new Beauty Technology brand design across all elements felt consistent.
Beauty Technology say that their brand design refresh and new brand communications has been extremely well received by their clients and they are constantly receiving positive feedback regarding the new look and feel of their branding. They credit brand designers, Percept, with this success.