Brand designers, Percept, were hired for the brand refresh design that reinvigorated the branding for Sydney company Beauty Technology.

Case Study

Brand designers, Percept, were selected for the brand refresh design and new brand look and feel for Beauty Technology who operate in Sydney and throughout the East Coast of Australia, all began with their logo design.

In need of a brand refresh, Laser hair removal and skin rejuvenation specialists, Beauty Technology required a brand look and feel that represented their company in a way which would best appeal to their target market.

Aimed at beauty salon owners and their clients alike, the demographic for Beauty Technology is predominantly females between 18 and 40, so that was the audience the brand refresh needed to appeal to.

Stemming from the logo design, a muted and unique colour palette was created along with appropriate primary and secondary typeface selection for brand communications.

As the chosen brand designers, Percept, also devised a custom made pattern system which is used to effectively brand all Beauty Technology marketing material which is greatly influenced by the shapes in the logo design itself.

Percept, the brand designers in Sydney, made sure clean, contemporary, photography and image selection was important to illustrate the benefits of this beauty industry service.

We sourced these images from stock photo libraries to keep our client’s costs to a minimum. We then adjusted their style slightly to fit with the brand refresh so the new Beauty Technology brand look and feel across all elements felt consistent.

Beauty Technology say that their brand refresh and new marketing material design has been extremely well received by their clients and they are constantly receiving positive feedback regarding the new look and feel of their branding. They credit brand designers, Percept, with this success.

If you are interested in a brand refresh from brand designers in Sydney with experience in beauty product branding, contact Percept today.


PERCEPT – Brand Designers

Brand Refresh Design

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