Branding specialists, Percept, took a holistic and innovative approach that rejuvenated the corporate identity design for Sydney company Biophysics.
To better capture the essence of the brand offerings of ‘Restore. Revitalise. Enhance’, branding company, Percept, were tasked to refresh their corporate identity design. It was important that the new corporate identity would integrate the dandelion – an important symbol associated with many health benefits linked closely to Biophysics’ solutions. Therefore, it was included in the branding by Percept.
As an experienced branding company, Percept realise the importance of the customer in all branding solutions. The new corporate identity design places the dandelion at its core, focusing on the customer-centric approach undertaken by Biophysics to solve beauty and health related problems.
Branding experts, Percept, were inspired by the beautiful symmetry of the dandelion shapes, and created a modern geometric icon to communicate the brand’s multi-faceted and holistic endeavours. Providing branding that offers customers a better alternative and quality of life.
The refined wordmark works perfectly with the subtle use of the icon and textured paper stock, creating a natural feel whilst still being sophisticated enough to represent them as their corporate identity.
The new corporate identity design was rolled out across various collateral by Percept that makes up the company branding. This includes company stationery, email signatures and office signage, with all touch-points effectively communicating the distinct personality and promise of Biophysics and all the brands that fall under the company’s umbrella.