Percept is a graphic design company in Sydney, created branding and catalogue design for this hire company in Australia.
Booths Hire supply equipment to the construction industry in Australia. Specialising in road safety barriers, they needed branding, and catalogue design. They approached Percept – graphic design company, among their short-listed graphic design studios in Sydney on inception of their new company. Percept won their trust to design their branding and roll-out their entire marketing effort including the product catalogue design.
The logo design was developed in collaboration with the client and has remained the cornerstone of their branding ever since. The Percept graphic design company, then created an 84 page product catalogue design to feature their full range. It is used as the main tool by their sales team throughout Australia to convert new business.
Ease of use was important to the client so colour coded product categories were utilised in the catalogue design. A lot of planning went into the page layout and grid template at the beginning of the process to ensure consistency and clarity in an information-rich document.
Percept – graphic design company in Sydney, then approached the online product catalogue design in the form of a website to mirror the feel of the printed catalogue design as it contained the same information for the most part. Importantly, the navigation system had to be user friendly given the computer literacy levels of some within the end user demographic.
Simple and clear communication of their contact details was the main objective on their stationery whilst reinforcing the Booths branding. As their full-service graphic design company, Percept created business cards, letterheads, with comps and note pads.
A large portion of the marketing communications budget goes into press ad design in industry publications which contribute greatly to the brand’s success. Percept – the graphic design company, created a campaign which reiterates their brand’s design style and is flexible enough to work in a variety of ad shapes and sizes.
Exterior signage design for depots, interior way-finding signs for offices and new vehicle signage for the entire fleet all add up to increased branding and recognition and recall within local geographic areas.
A positive point of difference from their competitors saw Booths staff consistently present themselves neatly in clearly branded practical work wear.
The labels on the barriers themselves appear all over Australia and are the most recognised branding tool for the company.