Percept is a creative agency Sydney who specialises in product catalogue design. With a wide range of styles, we develop creative catalogue design solutions that are custom made for each client’s unique situation.
Product Catalogue Design Sydney
At Percept, creative agency Sydney, we believe that catalogue design is very powerful as a marketing tool whether it’s in print or digital form. As well-established professionals for product catalogue design Sydney, we’re aware that the most effective catalogue designers are those with highly visual, and in most cases aspirational, creative solutions. Good catalogue design should position the brand appropriately within the market as a personality that stands-out among its competitors for all the right reasons. That is why it is important to work with an experienced creative agency, such as Percept, with catalogue design expertise.
There is a specialised art to product catalogue design, especially in layout, that allows the user to find all the information required to make a purchase decision with minimal effort. Because price, look, range, size, quality and performance should all be communicated quickly and clearly. A strong call to action on how to purchase is also important in achieving conversion to sales. Percept is a creative agency with a wealth of experience in this area, which helps us deliver creative outcomes that are good for business. We do this as catalogue designers on a case by case basis, depending on the target audience, so it feels natural for the user to engage with during their process of selecting the brand and product that appeals most to them.
As with any good piece of communication design, a product catalogue should project your brand as being at the forefront of its industry. Your creative agency should be able to evoke feelings of desire for your product, increasing its perceived value as a result. The finished catalogue design should be worthy of your investment in a creative agency Sydney such as Percept, and hence position your brand as the quality choice above all competitors in the market.
In most cases these days, a printed catalogue design now exists alongside a website and electronic version of the same in PDF format. Printed product catalogues are still key in a customer’s journey and a tactile product brochure that can be engaged with will really help a consumer identify with a particular brand and fall in love with its products.
At Percept, the creative agency, we feel that good product catalogue design should be a considered piece of communication design, showcasing the offering in a way that best connects with the brand’s market. Effective catalogue design must ultimately exist to drive customers to a website or in-store to make the purchase.