Franchise branding and strategic brand design services by Percept for Club 100 Gyms, a start-up franchise who originated in Sydney, Australia.
Founded in Sydney, Club 100 are private gyms limited to 100 people in a non intimidating, fun and friendly gym environment. In today’s society, personal wellbeing is high on the agenda. The idea for this fitness franchise centres around the non-intimidating environment of a private club, limited membership numbers.
Percept – Brand Design were chosen as the strategic brand design consultants for franchise branding and the required graphic design services to successfully get this start-up franchise business up and running.
Experts in brand design, Percept, focused on the vitality and friendly atmosphere and built the franchise branding around that core idea. These feelings are reflected in a brand design that is approachable and fresh in its feel.
Percept – Brand Design, then worked on the graphic design for everything this start-up franchise would need for its branding. Rolling out the look and feel for all brand design deliverables that will be used in their marketing. This included items such as stationery, brochures, ads, uniforms and signage.