Branding agency, Percept, create brand identity design for state of the art, early learning education centres.
Daystars is an experienced childcare centre for children 0-6. They asked branding agency, Percept, to create a logo, stationery and a brand identity design that would speak to multiple demographics with national reach across Australia.
The system was to be fun, flexible and simple to apply to a wide range of media outputs from web to signage and everything in between.
The logo design was created to be a flexible parent company that can house sub-brands for future expansion as the business rolled-out to other locations.
Central to the brand identity design, the logo is simple, energetic and friendly. A rounded typeface has been used to capture the feeling of fun and energy. Percept is a branding agency who believe in holistic branding that demands attention. This is further reinforced by the bright colour palette that has been selected for the brand.
The organic, free-form star icons represent the company name as well as the different stages of growth at Daystars Early Learning Centre and convey the idea a that every child sparkles in their own unique way, and it is this idea that is at the core of the brand identity design.
If you have a similar brand identity design brief, contact expert branding agency, Percept, in Sydney, to discuss your requirements.