Identity design for a company who specialise in refrigeration services for start up businesses by Australian brand designers, Percept.
Identity Design by Brand Designers, Percept
In need of an identity design, this client was looking for top Australian brand designers to deliver the required service. Brand designers, Percept, were selected from qualified branding agencies for this identity design project.
Recognising a gap in the market for a service-driven refrigeration geared towards new start up businesses, Kaldr approached brand designers, Percept, to develop a full identity design including logo, stationery, vehicle signage, and website design.
Once selected as the brand designers chosen from Australian branding agencies, Percept, wanted to help Kaldr stand out and be noticed. Our brand designers created a strong identity design that looks professional, clean, corporate and memorable.
Central to the identity design is the company logo design, which is strong in its bold colour palette. The steel blue indicates cool temperature while the golden yellow highlights receding warmth.
The identity design is a system with the ability to apply the company logo design in both orientations, so the K symbol cleverly indicates a temperature gauge.
Rolling the identity design out to stationery and vehicle signage, means Kaldr can approach new clients feeling confident the branding represents ideals like precision, reliability and punctuality, which is what the company stands for.