Identity design for a Sydney company who specialise in refrigeration services for start up businesses.

Case Study

The Challenge

Recognising a gap in the market for a service-driven refrigeration geared towards new start up businesses, Kaldr approached Sydney creative agency Percept to develop a full brand identity design including logo, stationery, vehicle signage, and website.

The Solution

Percept, wanting to help Kaldr stand out and be noticed, created a strong brand identity design that looks professional, clean, corporate and memorable.

Central to the brand identity is the logo design, which is strong in its bold colour palette. The steel blue indicates cool temperature while the golden yellow highlights receding warmth.

The identity design is a system with the ability to apply the logo in both orientations, so the K symbol cleverly indicates a temperature gauge.

Rolling the brand identity out to stationery and vehicle signage, means Kaldr can approach new clients feeling confident the brand represents ideals like precision, reliability and punctuality, which is what the company stands for.