Building a better tomorrow with new brand identity and marketing collateral design for South Eastern Area Child & Family Health.
Formerly under the banner of St George Child & Family Health and Sutherland Child & Family Health, these two departments have now amalgamated to become South Eastern Area (SEA) Child & Family Health.
SEA has a large footprint with a culturally and ethnically diverse audience, providing free support to families in the community with children aged 0–5. However, with no cohesive brand identity, it had become apparent that SEA’s offerings were not being communicated effectively to the broad community.
As experts in the area, Sydney design agency, Percept, were engaged to create a cohesive and flexible new brand identity and marketing collateral design to address the issues.
The new brand identity design projects SEA as trustworthy, professional, accessible and approachable – a non-directive partner offering tailored support to the community.
The friendly icon of a person built with organic shapes creates a welcoming personality, inspired by building blocks to help families achieve a better tomorrow. This works in harmony with the rounded typography, adding a softness that represents care and commitment.
Aspirational and authentic images of everyday people living their lives, feels relatable, safe and open to diversity in ethnicity, age and gender. The organic shapes used throughout the marketing collateral are brought to life with a bright and soft secondary colour palette, putting the focus on people.
The end result is a brand identity and marketing collateral design that truly represents the service and its values.