The Challenge

Servicing Sydney and surrounding regions, Sidor Group is a fitout company that provides design, fitout, refurbishment and post-work for commercial companies.

Managed by founding director, Dominic Sidor who works alongside a small but growing team, Sidor’s vision is to expand across Australia with a broad range of work across different industries. Realising strong brand foundations were needed to kickstart this motion, Sydney branding agency, Percept, were engaged to create a professional brand platform that would support and drive this growth.

The Solution

Percept designed new branding to represent Sidor’s ability to bring the best together – whether it be people, skills and/or materials. A strong, simple icon combines the S and G, inspired by blueprints and the act of assembling things together.

The flexibility of the icon works well across all applications as a distinctive and memorable graphic device that shifts to fit the space it sits within, no matter the shape or size.

The sum of all brand elements project a clean image with designer appeal. The branding subliminally promises high quality craftsmanship and attention to detail. Careful consideration was also given to print embellishments and paper stock, details which add sophistication and elegance, such as the blind emboss featured on the business cards.

The new branding was rolled out across a diverse range of printed marketing collateral including business cards and company profile as well as a sleek, contemporary website design for digital engagement.