Percept updated the brand identity design for SSBT - Sydney School of Business and Technology. The concept is that open books and open minds lead to new experiences and exciting adventures.

Case Study

The Challenge

Sydney School of Business and Technology (SSBT) was established in 1999 as a Registered Training Organisation (RTO) and Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).

With growing global exposure, SSBT approached Percept to redesign their brand identity so it would appeal to international students as well as those based in Sydney or throughout Australia.

The Solution

Percept created a new brand identity design featuring an icon made up of book-shaped colours which form
a crest. The concept signifies that merit and excellence can be achieved by all kinds of individuals if they open their mind and open a book.

The logo design also features negative space which reveals a star – a reminder for students to aim high and shine bright.

The brand identity design is anchored by a bold, contemporary typeface that feels progressive and welcoming. The colour palette draws on the vibrant, multicultural nature of SSBT and Australia’s sunburnt country.

A brand story was created targeted towards international students, this together with the website design and styleguide form a solid foundation for the growing institution, which now has a brand identity design that represents it effectively, whilst still retaining links to its past.