Brand management services in Sydney. Percept worked with St.George Bank on their corporate identity guidelines.
Percept were not responsible for the St.George Bank branding or their original corporate identity guidelines. We were however, brought in to help with brand management services covering the use of their brand identity in today’s environment by making the necessary updates to their corporate identity guidelines.
Working to a tight deadline, Percept were very responsive to the requirements of the St.George Bank’s brand marketing team. We worked with them to achieve the necessary changes and updates required for improved brand management.
Creating a new corporate identity guidelines document which was up to date for use internally throughout the organisation’s operations to ensure effective brand management and consistent reproduction of their brand identity wherever used.
Percept provide brand management services in Sydney and were selected by the St.George Bank brand marketing department for assistance in this area.
They wanted to partner with us to fine tune the intended look and feel of their brand identity and better control its use by other design providers.
Brand management improvements included updating instances of the brand identity to include the new tagline ‘do better’ that was now being used.
Also, the way imagery was used required photo manipulation and retouching to customise the look and feel for the St.George brand. We created documentation within their corporate identity guidelines that gave instruction regarding this.
Percept’s responsibilities on the brand management project also covered areas of their branding such as tightening up consistency throughout the corporate identity guidelines document itself.
We were also asked to make assessments from a brand management perspective, right through to the supply and delivery of comprehensive digital files in support. These were prepared in a variety of formats for seamless implementation by third-party users.