Stanton & Stanton

Brand Identity

Sydney design branding agency, Percept, refresh Stanton & Stanton Lawyers classic brand identity design with an elegant new look as partners merge.

Case Study

Brand Identity by Percept Design Branding

The Challenge

Based in Sydney, Stanton & Stanton previously operated as Barraket Stanton Lawyers. With a new partnership merge, the business approached design branding specialists, Percept, to refresh their classic brand identity design as they begin a new chapter in their business.

Originally created by design branding agency, Percept, the Barraket Stanton logo design was simple and crisp – a classic logo with class and sophistication. Noting this, our approach involved maintaining a similar tone, while exploring the typographic possibilities the new name provided for the refreshed brand identity design.

The Solution

Percept is the design branding agency that worked on this brief. The new brand identity and corporate stationery pays homage to the Stanton heritage while embracing a more refined, modern image. The use of an ampersand within the brand identity adds character and gravitas. Reduced in size and slightly raised from the baseline, the ampersand connects and aligns the two partners.

In line with the elegant style of the brand identity, the corporate stationery package was also refreshed, with a restrained colour palette used to reinforce the stature and quality of the law firm through all elements used across the brand identity by design branding experts, Percept.