Percept refresh Stanton & Stanton Lawyers classic brand identity with an elegant new look as partners merge.

CASE STUDY

The Challenge

Based in North Sydney, Stanton & Stanton previously operated as Barraket Stanton Lawyers. With a new partnership merge, the business approached Percept to refresh their classic brand identity design as they begin a new chapter in their business.

Originally created by Percept, the Barraket Stanton logo design was simple and crisp – a classic logo with class and sophistication. Noting this, our approach involved maintaining a similar tone, while exploring the typographic possibilities the new name provided.

The Solution

The new brand identity and corporate stationery pays homage to the Stanton heritage while embracing a more refined, modern image. The use of an ampersand within the logo design adds character and gravitas. Reduced in size and slightly raised from the baseline, the ampersand connects and aligns the two partners.

In line with the elegant style of the logo design, the corporate stationery package was also refreshed, with a restrained colour palette used to reinforce the stature and quality of the law firm.