Brand Naming & Brand Identity

Solid new brand naming and brand identity design for Urbanbox, a mutli-level strata storage facility in Sydney.

Case Study

Brand Naming & Brand Identity Design

The Challenge

Branding agency, Percept, was appointed for brand naming and brand identity design by this new storage facility client.

There is a growing need for extra storage in metropolitan Sydney due to the rise of apartment dwellers and small business owners. Urbanbox offers privately owned strata storage units, perfect for those who have run out of room and need a solution that is secure and safe. As the new company on the block, they were in need of brand naming and brand identity design.

The objective for branding agency, Percept, was to develop brand naming and a brand identity design that would have a strong presence and be easily recognisable. The project called for branding that felt secure and trusted, one customers would want to invest in.

The Solution

Following a branding workshop with the client that decided the brand positioning, Percept created the name ‘Urbanbox’. It’s a memorable name that rolls off the tongue and captures the company’s ethos – revolutionising life.

After the brand naming, a confident, bold brand identity was then created to communicate strength and quality. The icon displays a ‘U’ housed and protected by solid walls, playing off the idea of Urbanbox being a safe place, that provides the extra secure space that’s needed in today’s life.

Simple yet effective, the monochromatic colour palette ensures the brand identity is recognisable from afar. In addition to the brand naming and brand identity design project, branding agency, Percept, was also asked to investigate potential finishes to aid in the development of the first facility; from lighting to wall textures and way-finding signage.

The result is strong branding in the form of brand naming and a brand identity that holds its own in the busy city-scape of Sydney.