The Challenge

The Whole Fruit and Grocery Store provides fresh, high quality fruits and groceries including a gourmet Italian deli bar with plans for future additions in-store. In search of good brand design Sydney, they selected Percept as the branding agency they wanted to work with.

Previously operating as Southgate Best Fresh, a good branding agency was needed to reposition the company with new brand design Sydney. Shop signage was a major requirements to reflect the upgraded store offerings and their shift towards specialised gourmet foods and produce.

The Solution

Branding agency, Percept Brand Design, repositioned The Whole Fruit and Grocery Store as an must-stop in the Sutherland Shire. Creative brand design that drew inspiration from iconic train signs. The concept for the new brand design aligns perfectly with the company’s visions for expansion into multiple stops within the retail store, including a cheese room, yoghurt bar and juice bar.

Central to the brand design, the detail within the logo design references natural sunshine and lands – key components in nurturing fresh produce. The rustic colour palette utilising brown tones, adds an organic look and feel, with consideration to the interior revamp with timber veneer and rustic finishes.

As part of this brand design project, branding agency, Percept, also gave a complete facelift to the exterior shop signage, ensuring it communicated the same messaging as the new branding. The refresh effectively communicates The Whole Fruit and Grocery Store as the go-to in the Sutherland Shire community for shoppers and locals south of Sydney looking for gourmet foods and fresh, quality produce.

If you are in need of brand design, Percept is the branding agency with the expertise required. Contact us now.