Discovery

Initially contracting Percept – Branding Australia for a brand naming project with potential brand refresh, Acceler Advisory (previously iTrustTax) undertook the full branding process.

In close collaboration with the business owner, Percept conducted a comprehensive audit of their current branding, revealing the need for a more extensive transformation beyond a mere name alteration or brand refresh.

Given the aim to reshape the perceptions of their branding in Australia, and therefore enhance the business’s value proposition, Percept embarked on the brand positioning journey together with the client. This endeavour expanded into the creation of a comprehensive brand identity design and subsequent rollout, encompassing diverse elements like a website, company profile, brand collateral, signage, and corporate stationery.

Brand Strategy

Throughout the strategic branding journey, a core pillar emerged: targeting a wealthier demographic across a broader region. This shift involved shedding iTrustTax and concentrating on educating existing clients while attracting similar new business.

This momentum ignited the client’s search for a fresh home for their brand. A contemporary open-plan space in Sydney’s Parramatta CBD became the beacon for progress.

Effective communication proved pivotal as Percept Branding Australia devised a strategic branding process defined by alliteration: Proactive, Persistence, Partnerships. This succinctly captured the brand’s essence and guide for advancement. This orchestrated evolution fused a refined audience approach, redefined locale, and a strategic branding and communication framework, all collectively illuminated a path toward a more promising future.

Brand Positioning

Percept – Branding Australia crafted the following core brand house;

Brand Purpose — Holistic business advisory services provided to small business and professionals to help with their tax and accounting needs.

Brand Offering — At Acceler Advisory we advise small business and professionals by building holistic accounting systems and processes that streamline economic flow, helping you find the financial edge you have been searching for.

Brand Story — At Acceler Advisory our passion and focus is on building genuine partnerships with longevity. We partner with accomplished professionals and small business to increase financial performance. In doing so we provide sophisticated business advisory services that help minimise tax and facilitate business growth.

Brand Proposition — We’re for small business and professionals who strive for financial progress.

Brand Tagline — Holistic Financial Performance.

Identity Design

The Acceler brandmark comprises a dynamic ‘A’ character, featuring an ascending arrow evolving into a larger one within the ‘A’s’ negative space.
This iconic emblem symbolises Acceler Advisory’s transformative impact on businesses and professionals seeking continual financial advancement.

Both the brandmark and wordmark are intentionally kept separate, ensuring the symbol retains impact even at minimal scales. The wordmark’s typography is carefully refined to harmonise with the angular aesthetics of the new brandmark.

Brand systems are meticulously structured on grids, enabling both flexibility and formality. Purposeful iconography embodies the brand’s values, while a sophisticated colour palette guarantees distinctive ownership.

The new identity design introduces a distinctive photography style, resembling the firm’s window panes, captures the staff and space with a welcoming yet professional ambiance. This unique approach encapsulates Acceler Advisory’s essence, ensuring a cohesive and impactful presence for their new branding.