Among leading brand designers and creative agencies, Percept, was chosen as BDO Australia’s creative partner, to develop the concept behind their national newspaper and magazine, press ad campaign.

BDO Australia help businesses from start ups to multi-nationals. They’re a world wide network of public accounting firms. Each independent BDO Member Firm serves local and international clients in its own country.

With their head office in Brisbane, BDO Australia researched many brand designers and creative agencies in Australian states before selecting Percept as their partner for this press ad campaign design project.

It was crucial that they chose the right partner from the shortlisted Australian creative agencies, to help them with the highly important national advertising campaign to position BDO as a challenger to the big four.

Of the Australian creative agencies and brand designers, Percept were successful and welcomed the appointment with enthusiasm and got straight to work on the challenging brief.

A point to consider was once the strategy and creative had been finalised, that the press ad campaign design was to be easily rolled out to magazines and newspapers all over Australia by BDO’s in-house design team as they wouldn’t be using creative agencies for the implementation.

Chosen from Australian creative agencies, Percept obviously knew a strong and memorable creative concept was key. In addition, we had to devise a formula that would see a variety of creative with consistent execution for the life of such a large corporate press ad campaign once it was in the hands of the client.

Once the concept had been agreed upon, the brand designers of Percept brainstormed many acronym headlines that were to be used throughout the advertising campaign in conjunction with stock photo imagery which was laid out in a design template that follows the directive of the company’s global corporate style guide.

Since launching, the creative for this corporate press ad campaign design has proven to be successful in achieving the client’s objectives. This justified their decision in working with brand designers, Percept, over the other Australian creative agencies.