Creative Advertising Campaigns

Concept driven, creative advertising campaigns for Australian food company Riviana by design branding specialists, Percept.

Case Study

Creative Advertising Campaigns

Percept have been Riviana’s design branding agency for many, many years, helping them relaunch their food service division with new packaging design.

Once Percept had the design branding to re-launch all of Riviana’s brand packaging and new website design, the next step was to develop creative advertising campaigns to promote their varied range of food products.

With expertise in design branding, Percept decided to go for a simple and clear approach for best results.

White backgrounds were used to show the new packaging design in an uncluttered environment so their customers became familiar with the new look.

A conceptually driven photograph becomes the hero of each ad which is backed up with a simple and witty headline which clearly communicates the client’s desired message with a sense of fun. This is applied across all ads in the creative advertising campaigns.

All creative advertising campaigns have a consistent layout and the design branding reinforces the Riviana name with every ad that appears in these industry publications regardless of the subject matter.

Since the relaunch of the new design branding, Riviana informs us that their creative advertising campaigns have been getting great results!

They attribute the success to the fact that conceptual nature of the ad campaigns help to achieve cut-through in an environment where the advertising tends to be a little more straight-forward.

Because of this, they are happy they elected to put their creative advertising campaigns in the hands of an experienced design branding agency such as Percept, as it has seen a good return on their investment.