Corporate Design Agency
Corporate graphic design for the Australian Stock Exchange. Design agency, Percept, created strategic marketing collateral in the form of B2B direct mail brochures.
Design Agency for B2B Communication Strategy / Corporate Graphic Design / Direct Mail Brochures
The Australian Stock Exchange (ASX) commissioned Sydney design agency, Percept, because of our experience in B2B marketing communications. The ASX asked Percept to create a suite of direct mail (DM) B2B marketing communications to help sell their products.
Percept – Design Agency, developed the corporate design strategy, creative concept and DM brochure design for this targeted B2B marketing communications project in the form of a direct mail campaign which was used by the ASX Information Services Division.
Design agency, Percept, created the first DM brochure using the analogy of a hummingbird which moves so quickly it appears as a blur, yet when slowed down incredible detail is revealed. The corporate design strategy behind this concept is when you have a tool that can capture fine detail such as real time stock values, you can see exactly what is going on and make more informed decisions.
This B2B marketing communications concept visually represented the product they were offering so it could be better understood on a business to business (B2B) level, especially because it was executed in a corporate design style.
This B2B marketing direct mail campaign proved to be a good return on investment, with an immediate spike in public company subscriptions across Australia.
Following the success of the first DM brochure design, the Percept design agency decided to follow a theme for all Australian Stock Exchange Information Services B2B marketing communications. There is no shortage of symbolism in the bird world, with many parallels that can be drawn to each product’s benefits throughout each B2B DM campaign.
These B2B marketing communications connect with their desired audience because of the corporate design style. Committing to the bird theme is also a very effective way to provide branding for all the B2B marketing from that specific division within a large corporation such as the ASX.